Wireless by Design
When Adam Haworth, Executive Vice President at Wireless CCTV (WCCTV), looks back on the company’s two decades of evolution, the throughline is clear: innovation paired with adaptability. WCCTV began in the early 2000s with a bold vision — delivering video over cellular networks at a time when such an idea seemed, quite frankly, impossible. That early initiative laid the foundation for WCCTV’s rise as a global leader in rapid deployment surveillance.
Launched in the UK in 2001, WCCTV is a worldwide leader in manufacturing and supplying mobile video surveillance products specifically engineered to operate via cellular networks. The company’s mission has always been to pair technological innovation with robust service, creating solutions that work in real-world environments where connectivity and power are often unavailable.
That success story crossed the Atlantic in 2015 when WCCTV established its U.S. headquarters in Dallas. Since that time, growth has been rapid, with the customers across key markets while maintaining close proximity to major infrastructure and construction hubs.
The company’s origin traces back to a joint venture between a mobile phone provider and a video surveillance firm. The idea was straightforward yet significantly different than other solutions available at the time: insert a SIM card into a camera and stream the video over 2G networks.
“We didn’t know the traditional methods of breaking into the security industry,” Haworth recalls. “We simply tested the concept with our existing customers. Very quickly, public safety agencies saw the potential.”
This early traction catapulted WCCTV into supplying security cameras for government use across the country. But when the global financial crisis unfolded in 2008, public funding streams tightened, forcing WCCTV to reimagine its business model and get creative.
We realized we had to diversify and make the business more resilient,” Haworth explains. The solution was the development of fully standalone surveillance towers, launched in 2009, which marked the beginning of WCCTV’s entry into the technology-as-a-service model.
By focusing on critical infrastructure projects, WCCTV unlocked steady, long-term revenue streams. Early partnerships with the country’s critical infrastructure agencies demonstrated the value of recurring contracts and reinforced the company’s reputation as a trusted solutions provider.
“We were privately owned, so everything we reinvested was self-funded,” Haworth notes. “But the demand grew quickly, and the rental model became a scalable business that played to our strengths in wireless connectivity and surveillance.”
The success in the UK laid the foundation for international expansion. By 2013, WCCTV set its sights on the United States, where Haworth personally spearheaded the effort.
“I went back to the beginning — two people, an office in Texas, and the goal of proving the model all over again,” he says.
The formula worked. Focusing initially on public safety and construction sectors, WCCTV’s U.S. business steadily expanded, eventually attracting private equity investment to accelerate growth.
WCCTV differentiates itself by offering a true turn-key solution. Beyond providing market-leading surveillance hardware, the company delivers end-to-end services including equipment installation, LTE connectivity, video monitoring, maintenance, and U.S.-based customer support. This approach ensures customers are not left to stitch together disparate systems; instead, they receive an integrated solution that is fully operational from day one.
“Our value proposition sits at the high end of technical capability while remaining nimble in cost,” Haworth explains. “We’ll never be the cheapest in the market, but we pride ourselves on making sure our systems are always operational, and our customers are always supported.”
The U.S. expansion also led WCCTV to Netwatch. Early on, the company struggled to find a monitoring partner aligned with its vision. Many monitoring stations were more focused on driving volume than delivering service excellence. Netwatch and its sister company, National Monitoring Center, however, stood out.
“They really understood our value proposition,” says Haworth. “Netwatch positioned themselves as a true partner — helping us deliver service, innovate together, and grow. Our cultures are very similar: we are both ambitious, growth-minded, and focused on quality.”
The partnership has enabled WCCTV to scale its business and impact, combining its video surveillance solutions with Netwatch’s AI-driven video monitoring services. Together, they provide customers with not just cameras, but comprehensive security infrastructures.
When the COVID-19 pandemic disrupted industries worldwide, WCCTV’s business model proved to be highly valuable. Construction sites and real estate projects faced reduced staff presence, which left on-site assets vulnerable. Public safety agencies grappled with empty schools and municipal buildings. WCCTV’s mobile units, powered by solar energy and managed remotely, were able to fill a critical gap.
“Customers wanted the ability to monitor projects from afar without deploying personnel on-site,” Haworth explains. “We were able to provide those solutions immediately. It underscored the adaptability of our platform and business model.”
Access the Autumn 2025 Edition of Horizon Magazine
By entering your email, you’ll be subscribed to Netwatch updates. For info on our privacy policy, click here.
The security industry has long been reactive — focused on responding after incidents occur. WCCTV is working to change that. Over the past five years, the company has invested in building a next-generation platform capable of managing far more than intrusion alerts.
“We’ve created a system that integrates IoT sensors for fire detection, environmental monitoring, weather alerts, and even worker safety compliance,” says Haworth. For example, a single lightning detector on a large construction site can now trigger multiple devices across the area, automatically issuing safety warnings.
Artificial intelligence at the edge is also becoming central. Instead of merely identifying a person, intelligent technologies can analyze behavior before sending alerts to monitoring stations. This ability to pair video with sensor data provides customers with actionable intelligence, not just raw video footage.
“Our goal is to help customers become more proactive in managing risk,” Haworth emphasizes. “We’re turning the video we’ve been providing to our customers for 25 years into data-driven insights that build efficiency and strengthen safety.”
What began as a small start-up in the UK has grown into a thriving transatlantic business, driven by WCCTV’s ability to adapt, its focus on customers, and the strength of the partnerships it has built along the way.
“Our team thrives on growth and shares a real dedication to service,” Haworth says. “That commitment is what sets us apart.”
As new technologies like AI and the IoT reshape the security solutions landscape, WCCTV is showing that protection is about more than stopping threats. The company is laser-focused on helping to build smarter, safer, and more connected environments — giving organizations the tools to stay ahead of any risks in front of them.